Service
Story of Shor-Line
| When Kansas City brothers Karl and Gery Schroer founded Schroer Manufacturing Company in 1927, the principle of quality workmanship and quality materials was a benchmark of their finished products. While today the brothers might be suprised by how much their company has changed, they would be proud that the company’s dedication to service and quality has remained unchanged for over 79 years. Originally the company operated as a job shop supplying products to various industries including large local veterinary pharmaceutical companies. Over time the company developed special expertise in veterinary equipment by manufacturing an extensive line of veterinary instruments and surgery/exam tables for these pharmaceutical companies. In the 1940s, the company recognized the benefits of stainless steel and began fabricating many products from this material. To this day, the use of stainless steel is synonymous with most Shor-Line equipment. The early 1950s saw tremendous growth as the company diversified its product line by introducing galvanized dog cages. By the end of the decade, galvanized cages gave way to stainless steel construction. Demand for cages surged and by 1955 products were marketed under the new "Shor-Line" trademark name. Product refinement and specialization occurred throughout the 1960s with the marketing of specialized cage products. Shor-Line developed an extensive line of tables, bathing tubs and weighing equipment. In addition, Shor-Line’s unique V-Top Stainless Steel Surgery Table was introduced and marketed. The decade of the 1970s saw the creation of an affiliate division to service the needs of animal control, humane societies, boarding kennels and zoos. Animal control and handling products were initially introduced.By 1980, Shor-Line was working with digital and electronic technology for weighing and lifting tables. Diversification continued with dental products and the creation of a European division to serve overseas markets. Shor-Line became a full-time veterinary equipment supplier in the global marketplace. The 1990s saw expansion into stainless steel kennel run systems and laminate cat condos. Through an acquisition, an affiliate company began production of galvanized kennel runs and kennel drainage systems. This acquisition, along with other innovations, allowed Shor-Line to offer a complete package of items to fit the varying needs of animal health providers. |
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